The world's largest design exhibition, "Milan Design Week 2023," was held at Via Novi 5, Tortona, Milan, Italy, from April 17 to 23 (local time). In the midst of this, NOROO Group successfully operated the exhibition ‘MIRAGE’, which contains its original design philosophy, drawing attention. 

The MDW is the world's largest design·furniture expo, and is known to be visited by more than 400,000 people from 170 countries around the world. This year's first offline event in four years, it was held in Milan's Tortona area, where design studios are concentrated. 

The exhibition presented by the NOROO Group was supervised by NMDS (NOROO Milan Design Studio, hereinafter referred to as 'NMDS'), the group's Italian local design & consulting subsidiary, and 'UAU Project', a promising Polish artist team, participated and utilized 3D printing technology. It showed three-dimensional beauty. 

The ‘UAU Project’ has become a hot topic for collaborating with the world-renowned fashion designer, ‘Charles Jeffrey Loverboy’. ‘. They redefined the exhibition theme, Mirage, as ‘a natural phenomenon that gives hope in difficult times’. 

In addition, based on this, the exhibition hall was directed as a ‘resting place for modern people who want to escape from the complex and difficult reality’, drawing attention from visitors.

<Photo provided by NOROO Group>

‘MIRAGE’ clearly demonstrated the group’s space design capabilities through color, light, and 3D sculptures. It is said that it has gained high interest, with more than 10,000 local visitors actually visiting. The exhibition was also introduced in world-renowned architecture & interior magazines, DEZEEN and INTERNI & DECO, and was ed as the ‘most worth seeing exhibition in the Torna District’ by major media including Ilgiornale, a local daily newspaper.

The exhibition was also introduced in world-renowned architecture & interior magazines, DEZEEN and INTERNI & DECO, and was ed as the ‘most worth seeing exhibition in the Torna District’ by major media including Ilgiornale, a local daily newspaper.

An official from the NOROO Group project said, “It is an honor to hold an original exhibition in Milan, which is considered the center of world design.” He added, "We will continue to make efforts to showcase NOROO Group's space planning and design solution capabilities to global customers."

Meanwhile, NSDS (NOROO Seoul Design Studio), a color design research institute affiliated with NOROO Paint, published a color trend book 'COVER ALL Vol.07' through collaboration with 'Mue Studio' in New York. 

This year, the theme was subdivided into mobility, object, and space, and it is simultaneously launched and sold in major global design bases such as Seoul, Milan, and Tokyo.