NOROO Group, supporting Mr. Lee Kwang Ho’s partici...
Noroo Paint Co., Ltd., major affiliate of Noroo Group, supported Mr. Lee Kwang Ho’s participation in the art exhibition held in Switzerland, <Design Miami/Basel 2018>Lee Kwang Ho, who won ‘the Artist of the Year award’ in the Brazilian Design Art Market(‘MADE’) in 2017, is also well known for his technique of expressing “crossing the boundaries” between ‘practicality’ and ‘artistry’ by utilizing materials that are often encountered in everyday life.Based on this ingenuity, he has been successfully collaborating with leading global companies, and his international fame & recognition has steadily increased.Global collaborative projects such as Fendi’s “Fatto a Mano”, Hyundai Motor’s “Brilliant Memories”, Onitsuka Tiger’s “Pop-Up Store in Myungdong”, etc. made strong impressions to global media.<Design Miami/Basel 2018> is the International Art Fair, held annually in both Basel, Switzerland(June) and Miami, USA(Dec.), and is a global and trendy art collection.This year, Calvin Klein introduced his first installment artworks and received lots of acclaim, with his creative director, Raf Simmons who directed spatial design.The artist, Lee Kwang Ho, demonstrates 22 artworks under the theme of 'Shape of a River' at the independent h. Through the materials(copper plate, wire and etc.) that can be encountered in everyday life rather than traditional material, crafts and design, practicality and artistry and it was naturally melted.It is also characterized by the fact that the application of the material is not limited to its original use but the method of use of the finished product is also opened to the customers' choice. It has attracted the attention of European critics with its distinctiveness and artistry.The colors of all the works and show room display were ed from NPCI's color book “Cover All, Vol2”
NOROO Paint co. ltd, Supporting to connect “Korean ...
NOROO Paint Co., Ltd., a major subsidiary of the NOROO Group, made official announcement that they will support collaborative project for exhibition of major artists at the 「2018 Seoul Hanok Expo」 (SETEK, Seoul, Korea, May 31 - June 4, 2018) hosted by Monthly “Hanok” (Meaning “Korean Traditional house”) Magazine.In this exhibition, under the theme of "Collaboration of Korean traditional arts and contemporary arts" will be showcased through collaborative artworks between a world class mural artist Mr. Cryptik & Korean traditional furniture craft master, Mr. So Byungjin using special NOROO Paint product.Mr. So Byung-Jin is the master of Korean traditional furniture craftsmanship (He literally spent “his life time” for making traditional “Junju wooden cabinet”) and has been appointed as the"Korea intangible cultural property asset"(National Intangible Asset #55). His artworks are referred as 「Korea's masterpiece furniture」.He also won "Presidential Award"during 「Korean Traditional Crafts Competition」.Mr. Cryptik, a Korean American who works mainly in North America region, is the artist who presented mural paintings at the"New Recycling Plaza (recycling facility operated by Seoul City)" in Seoul during the "POW!WOW! Korea" event last year.By many critics, his artworks are often evaluated as “characterized by mysterious and philosophical symbolism through combining various colors and unique patterns.”These two artists who seem to have nothing in common, have decided to “collaborate”.Master So Byungjin mentioned "Over the past few decades, Korean lifestyle has changed from “sitting on floor culture” to a “sitting on furniture culture” lifestyle. I believe Korean traditional furniture MUST evolve and be renewed accordingly for survival.”Describing his work to Cryptik, Master So Byungjin also emphasized the excellence of Korean furniture craftsmanship. "The accuracy of manual work of the Korean traditional craft masters are so precise that anything cannot match, even “AI” (artificial intelligence) system cannot. However, there is some difficulties that I cannot promote Korean traditional furniture internationally due to lack of fund and other marketing skills & experience. That’s why I am trying to make a new developments with modern design and this type of collaboration as well."Master So Byungjin is in the process of making these changes for himself & for the sake of his colleagues in the future, and this collaboration is also one of the starting points of “Change”.Meanwhile, for this event, Mr. Cryptik’ s work will be engraved in the traditional furniture of a small craftsman, which is reminiscent of the 「MANDALA」 (a symbolic representation of various faith forms, meaning "ownership of essence") from Buddhism, It is expected that Mr. Cryptik will present the artwork which seeks the meaning of "法古創新" (Chinese philosophic phrase, pronouncing “Bup-go-chang-shin” : meaning “the creation of a new thing based on the old thing”) pursued by Master So Byungjin.As a Korean American, this event has been meaningful to Cryptik as well, he said, "I visited Korea for the first time in my life last year and felt my root and heritage. Through my work with Master So Byungjin, this time, I have experienced Korean traditions and spiritual values can make new ‘harmony’ through colors even if mother tongue is quite different.""Color, culture and value of design" supported by the NOROO Group“Tradition, Creation, Change, and Root ', these are main four key words derived from"法古創新, (Chinese philosophic phrase, pronouncing “Bup-go-chang-shin” : meaning “the creation of a new thing based on the old thing”) will be re-symbolized by Mr. Cryptik using his own design, which abstracted from ‘lotus flower’ and ‘Korean traditional art’, will be engraved on Master So Byungjin’ s traditional furniture from May 31 to June 4, it be unveiled at WTFM BACKROOM h at the Seoul Hanok Expo (SETEK) Art Museum.NOROO Group is the global leading company of 'color', that every year they hold 'NCTS' (NOROO International Color Trend Show) and conducting "POW!WOW! Korea" events with global well-known mural artists.The company has been communicating "Color, culture and value of design" with customers through various activities and will introduce more color areas to customers and support to connect “tradition and modernity”.source : chosun.com
NOROO Group Announces a Strategic Partnership with ...
NOROO Group made anofficial announcemet that it’s holding company,‘NOROO Hodlings Co., Ltd.’ and ‘MIGLIORE+ SERVETTO Architects’, an Italian architectural studio.(hereafter stated, 'M + S Architects') had reached an agreement ofstrategic partnerships to explore new business opportunity and to enhancecompetitiveness in global architectual market.Through the leadership by Mr. Han Won Seok,the executive director and the head of the business strategy division, theGroup plans to implement and develop new businesses sectors to be new major ‘influence’on Global Architectural market, thanks to its profound expertise and knowledgeof experience of 'COLOR' accumulated for 73 years.Both companies exclusively acknowledge toinitiate new business through various projects(such as 'Salone del Mobile' and other international exhibitions) inMilan, the city connotes as “The Center” of the world's best architecture,fashion and latest modern trends. M+S Architects will have the supports fromNOROO Group to penetrate into Asian market and to be provided with venues aswell. Eventually diverse showcases with new design, culture and “artistic inspiration” through color& architecture will be presented in the market. It is forecasted that co-operative architecturalworks could demonstrate unique elements combining European and Asian culture ina collectively creative manner. In addition, innovative endeavor to breakthrough the ‘existing Architecture market' as such buildings that incorporatedwith state of the art agriculture related technology are being considered.The major objective of the alliance intends not justsettling in ‘limited Korean domestic market’; However, anticipating to setforth new scale of market boundary from Korea to Overseas(Asia and Europe) as anew growth target market and tocorporate strategy which reflects‘Nomad Sprit’, eventaully to be in a position of “Global Leading Color Company’In 1997, 'M + SArchitects' was establised in Milan by architecual preofessor, Mr. Ico Miglioreand his wife, Mara Servetto, an architectural designer. As a Major career achimvemts, Mr. Migliore hadbeen assigned as an “exclusive Spatial director” of Max Mara, a global top-tierfashion company, and also conducted space design of ‘Museum of Modern Art(MoMa)’in New York. The mainportfolios of the company could be summarized as major Landmarks architecturesin Europe, for instance,'Torino Urban Renewal Project’ during the 2006 WinterOlympic Games and 'Chopin Museum' in Warsaw, Poland. 'M + SArchitects' succesfully carried out recent porjects, such as ‘Max Mara Coats!’exhibition in Seoul and installation of Cromative LED in Turin, Italy. TheStudio was also refered and introduced by major European media, 'interni' and'IOARCH' and 'monthly design' in Korea.
NOROO Paint Co. Ltd launching ‘air purifying paint...
- ‘Pantone Air Fresh’- Functional Eco-friendly Paint with Air-purifying effectOn 30th of March 2018, NOROO Paint Co., Ltd. has launched the Eco friendly product, ‘Pantone Air Fresh Paint’ which has the air purification function when it is applied on the wall surface.NOROO Paint’s ‘Pantone Air Fresh’ is a paint that has the function of cleansing indoor air by absorbing formaldehyde, environmental hormones, harmful substances, etc., which are contained in the air and cause sick house syndrome.Pantone Air Fresh is made by a special NANO PORE SIZE structure with Van der Waals force.In addition to physical adsorption, it is chemically bonded with harmful components, attracting formaldehyde from the air, and has excellent dust collection function as well.This air purification functional paint is new innovation that is very effective in improving the indoor air quality by converting it into a component that does not affect human body.NOROO Paint’s ‘Pantone Air Fresh’ paint has been tested by Korea Institute of Construction & Environment, and the results show that its adsorption rate was 11 times higher than that of normal water-based paint. With the certification of environmentally friendly mark and antimicrobial mark, The Company obtained the performance evaluation standard of adsorption building material, which is one of the recommended standard of construction of health-friendly housing in Korea.Normally, it was only available in monotone color, however with new technology, now the company can create more than 1,500+ Pantone colors available.NOROO Paint stated: “Recently, due to indoor sick house syndrome caused by harmful ingredient, consumers’ need for a pleasant environment keeps on rising”,More comments were added “As more and more customers are interested in health and environment-related functional products, we are developing products to meet the customer insights” Now, when the awareness of the indoor environment safety is increasing, it is expected that our new product will be actively utilized in public places, such as schools, hospitals, academies and kid’s cafés to create a space with pleasant and safe indoor environment.
「NOROO X 99%IS Spray Paint」 planned to be launched ...
「99%IS-」(“Ninety-ninePercent is-”) is the global fashion brand led by a world-class fashion designerBAJOWOO (Mr. Park Jong-woo). The release of Spray Paint of collaboration withNOROO Paint and ‘99%IS-‘was announced.The designer BAJOWOO recalls memories of the time in his school days, backthen, he wanted to have ‘red tartan check trousers’, so he decided to make themhimself by drawing “checks” on his white trousers. This is the background ofhow the idea about spray paint item came to his mind for the first time. The introduction video demonstrates the unique style of 「99%IS-」.It has also showcased theprocess of clothes making and showed some clips of the 2018 F/W Collection withthe theme "CHAlleNGE" (CHALLenge + ChaNGE). This product was first unveiled on 20th of March at ‘99%IS-‘ 2018 F/WCollection held at DOOTA Bunker in Dongdaemun. A ‘99% IS-’official said, "The new sprays are designedto apply on fabric materials and will contribute to make the 99% IS- collection1more creative in the future."The Spray Paints are available in 12 colors, which werecarefully ed by collaboration of ‘NOROO-Pantone Color Institute (NPCI)’of Noroo Paint and BAJOWOO himself. It is expected to be selling in major off-line stores such asglobal fashion collected shops and 99% IS-‘s online shopping malls, as well asin Japan's premium fashion stores in the future. Product promotion video can also be found in the '99% IS- 'official Instagramaccount.
NOROO Pantone Color Institute (NPCI), successfully ...
“NPCI”(NorooPantone Color Institute) of NOROO Group has been invited by the “ThailandCreative Design Center” (TCDC), a government affiliated organization of theThai government to conduct a seminar on the Global Color Trend at the 1st'Bangkok Design Week 2018’ (January 27- February 4, 2018). Mr. KimSeung-hyeon, a senior researcher at NPCI, attended the event and received agreat audience response after his presentation on 「2018 ~ 2019Global Color Trends」 and Strategies how to utilizecolors desired by consumers'.NPCI’sextensive colors contents and materials, that have been directly derived from “BigData” and comprehensive color trend book 「COVER ALL」 has receiveda great interest among Thai designers, who relatively have less opportunitiesto be exposed by information such as Global Color Trends.The head of Thailand Design Center (TDDC), Mr. Kittiratana Pitipanich hasexpressed compliments to NPCI: “At this event, we have invited world-classdesign experts, such as NPCI - Korea’s leading color research institute, thatleads Asian color market, has objectively presented Global Color DesignTrends.”, and he has also added: “I hope with the 「Korean Wave boom」 in Thailand, K-Design - theleading Asian trend will be introduced more, and not just the design but I hopethe culture as a whole would be spread even more.” Source: Chosun Biz
NOROO Pantone Color Institute was featured in Euro...
“NOROO-PANTONEColor Institute” (NPCI), which was established in 2014, under the affiliate ofthe NOROO Paint co. ltd, has been globally recognized by Europe's leadingmagazinesNOROO PantoneColor Institute annually conducts ‘NOROO International Color Trend Show’ (NCTS)and shares the latest trends in color and fashion. They also provide aconsulting services in various fields, such as technical cooperation,architecture, automobile, home appliances, fashion, interior and more. NOROOColor Trend Shows are attended by world-renowned experts & authorities ofeach field.Professor,Ico Migliore was featured by Italy's leading architectural magazines (Interni,Platform, IOARCH). They introduced him as the exclusive designer of a globalwell-known fashion company “Max Mara”; also responsible of a space design forNew York Museum of Contemporary Art.IOARCH reported that Professor Ico Migliore’s lecture was given at the "NOROOInternational Color Trend Show (NCTS 2018) held by Korean Noroo Group".The Institutehas published the trend book ‘COVER ALL’ that is the essence of the latest trendsin ‘color & design’. The book serves as a mediator for Institute to berecognized by international designers and architects.The Book 'COVERALL' is evaluated as a great contribution to predict future trends byintroducing the method of collecting and analyzing big data of ‘color anddesign’ from all over the world and strategically using 'colors desired byconsumers'.Inaddition, NPCI Senior Researcher, Mr. Kim Seung-hyeon is going to visitThailand's Creative Design Center (TCDC) on January 28th to participate in the"2018 Global Color Trend" during the first Bangkok Design Week(BKKDW) '.[Digital News Agency]
Breaking the boundaries among industries through C...
- ‘NCTS 2018’ (Noroo International Color Trend Show) was held in DDP- Global color/design trend standards of Korean industry of 2018 were presented- 1,000 people participated, including color/design practitioners, planning/marketing practitioners, academia, research institute, university students and other.On November 16, 2017, Noroo Group successfully completed NCTS 2018 (Noroo International Color Trend Show) at “DDP(Dongdaemun Design Plaza)”.NCTS 2018, which celebrated its 7th anniversary this year, is a representative event that demonstrates color and design trends and inspiration in the Korean industry. More than 1,000 people attended the event including color / design, planning / marketing practitioner, research institute, academia, and university students.The theme of this year show was “ASSEMBLAGE”. In addition to the traditional industries, we invited experts from the growing markets of space, interior, furniture, hair and makeup to present the global color and design direction and strategic inspiration for global design for 2018~2019. In particular, the cases where the boundary between the two kinds of regions were broken through colors were introduced.Fabian Oefner, a TED speaker who collaborated with global media (Washington Post, BBC, CNN) and Ferrari, was highly acclaimed by demonstrating experimental techniques directly in front of the audience.Ico Migliore, a space director in Global fashion company, “MaxMara” and a space director at the Museum of Modern Art in New York, presented creative examples by giving an interesting lecture on 'The Essential Role and Meaning of RED and YELLOW'.Lee Kwang Ho, who became a topic of discussion after the collaboration with FENDI and Onitsuka Tiger, showed expression techniques that transcended practicality and artistry. His honest sharing about methods of how to get daily inspiration has received a lot of sympathy from the audience. Katsuya Kamo, the master of hair and makeup in Japan, who was supervised by Karl Ragerfeld, Chanel Haute Couture and Fendi collections, presenting the actual works and his future insights. Especially, the hair / make-up area attracted much attention as this area was covered for the first time.The introduction given by chief researchers of NPCI, Hyun Jung O and Kim Seung-hyeon on 「2018-2019 trend colors and applications」 that were ed by Big Data, and on the methods of how to strategically utilize colors desired by consumers' has received a great acclaim from the audience. The color book, 'COVER ALL Vol. 02, "Assemblage" issued by NPCI was a huge success (a limited Edition of 60 copies).The works of Lee Kwang Ho and Lee Sang Min, reflecting the latest trends were exhibited at the venue to give the audience an opportunity to experience new colors and designs. The authors themselves described their works. This year major projects, such as "99% IS X NOROO" (fashion show) and "POW! WOW! X NOROO "(Urban Renaissance Project) were introduced. The effort of Noroo Group to get closer to customers through color and design was highly appreciated. Noroo Paint, the subsidiary owned by holding company of Noroo Group, Noroo Holdings Co., Ltd has launched 'NPCI' (NOROO-PANTONE Color Institute) in 2014. The institute provides technical cooperation and consultancy in various fields such as architecture, automobiles, home appliances, fashion, interior, and marketing.
NOROO Group, ‘2018 NOROO International Color Trend ...
- Global color / design trend standards of Korean industry in 2018 ~ 19 - Approximately 1,000 people including color / design, planning / marketing practitioners, academia / research institutes students will participate. NOROO Group will hold NCTS 2018 (NOROO International Color Trend Show) at DDP (Dongdaemun Design Plaza) on November 16th.This year, it will be the 7th show of NCTS, which has become a representative color / design seminar in Korea. About 1,000 people, including business executives, members of research institutes and academics will participate. The show content includes the prediction of global color and design direction for 2018~2019, and sharing of strategic inspiration from global experts. This year, we will invite the best professionals in the field of traditional industry and space interior, furniture, hair / make-up with the theme of "ASSEMBLAGE" and provide various visual and stereoscopic solutions.This year's theme is "ASSEMBLAGE", we are inviting the best experts in the traditional industry and space interior, furniture, hair / makeup, and various views and three-dimensional solutions will be provided during the show. Firstly, the representative speaker of TED, will introduce Washigton Post, BBC and CNN; Fabian Oefner, who did a famous collaboration with Ferrari, will showcase experimental techniques and future trends that connect science and color; Professor Ico Migliore, who did a space design for the New York Museum of Modern Art (MoMa), the exclusive director of space design at MaxMara and the winner of the 10th Red Dot Award will show examples of combinations of Color, Light, Architecture. Additionally, the participant of FENDI's global project "Fatto a Mano", Lee Kwang Ho, who also became a hot topic after collaboration with Onitsuka Tiger and Gentle Monster, will present a technique that goes beyond the boundaries of practicality and artistry.Katsuya Kamo, the master of hair and makeup in Japan, who directed Karl Ragerfeld, the most influential designer of the 21st century, and supervised hair designs for Chanel Haute Couture and Fendi collections, who has also directed Comme des Garçons at Paris Fashion Week since 1996, will give a speech for the first time in Korea. And lastly, the researchers of NPCI (NOROO Pantone Color Institute) will introduce trend colors of 2018~2019 derived from Big Data and examples of effective applications; they will also announce plans for the strategic utilization of 'color desired by consumers'. This event venue will display exhibits (not including furniture and lighting) that reflect the latest trends to give the audience the opportunity to experience the work.NOROO Group has launched 'NPCI' (NOROO-PANTONE Color Institute) under Noroo Paint Co., Ltd., a subsidiary of Noroo Holdings in 2014, to engage in consulting business in various fields such as technical cooperation with customers, architecture, automobile, home appliance, fashion, interior and marketing.For this event, Noroo Panton Color Research Institute (NPCI) will release a total of 60 limited edition color books, 'COVER ALL Vol.02', which contains the essence of the latest 'color / design' trends.‘NOROO International Color Trend Show’, which has become the representative color seminar event of the Republic of Korea, celebrates its 7th anniversary this year. The show will continue to provide various information about color and strategic know-how to the Korean industry. Tickets for this event are available for purchase through Interpark. We offer a 10% discount for groups purchasing 10 or more tickets. For further inquiries, please contact Noroo Paint Customer Cultural Center: 080-944-7777 (toll free).
NOROO Group, expanding the growth of agriculture b...
New business of Noroo Group (Chairman, Mr. Han Young-jae), the agricultural business, was specially featured in the(hereafter “SCMP”) in Hong Kong titled as 「Opening a new era of Smart Farm」.Currently, the group operates “Smart Farming” applying the latest technology in Kazakhstan and China. Aligning with “One Belt, One Road Strategy”, which is collectively connecting the greenbelt outside the city and Smart Farm, and the company will expand the latest technology centering on.According to this plan, the company had completed 「The KIBAN Ansung Innovation Research Complex」 named , the largest facility of agronomic research centers in Asia, which is also an aggregation of agricultural technology, based on future 4th industrial innovation area.The Key elements of the technologies are composed of seven major technology areas, such as biotechnology, chemistry, robotics, Nano-technology, big data and ICT (information and communication technology). The company will also contribute to the development of the global agricultural industry by studying the monitoring and management technology using drone technology as well.In 2014, The Group has established subsidiary companiesandunder 「KIBAN」brand, the agricultural business brand owned by the holding company, Noroo Holdings Co., Ltd.The company had mainly engaged in seed developments and harvesting to penetrate the agriculture-related business, providing total solutions for agricultural, moreover, life and environmental science.During interview, SCMP mainly featured the backgrounds and future business roadmap of the company, and chairman’s vision. The group has also contributed and led the modernization of Korea's industry as a strong founder & Innovator of the chemical industry and now initiating new future growing business.As main reason of entering agricultural business, the chairman explained that resolving such growing issues of global warming, environmental pollution, water shortages, securing food safety, and expanding employment opportunity were key background and proposed “expansion of Smart Farm” as a possible solution.At the end of the interview, SCMP, evaluated that NOROO Group, unlike other competitors, has developed NEW Innovative technologies and patents that could buildwhich can resolve the process steps of the entire production of agricultural products at once.
Opening of ‘Color Studio’ in Starfield Goyang
- Services of “one on one” consultation with experts and self-painting experience on the spot are availableOn August 28th, Noroo Paint has announced the official opening of Paint Color Studio Store in Starfield Goyang on August 24th. Noroo Color Studio Store in Starfield Goyang is a color studio which is operated by Noroo Paint with a concept of ‘Shop in Shop’, providing everything for color interior, starting from color consulting, sales of paint and subsidiary materials, up to construction services. Experts in color interior design with rich field experience (CM, Color Manager) offer 1: 1 consultation service including suggesting suitable colors considering living environment such as house atmosphere and furniture. In addition, color simulation allows you to preview the interior look after construction.Even if you do not know the exact color name, you can come with photo or magazine with your favorite color and we will provide you with over 2100 various paint colors available for you to choose. Once the color is picked, we can automatically duplicate the ed color for you within 10 minutes, so that you can take it with you. We have also set up environment friendly ‘Noroo Pantone’ experience zone, where you can try paints on the spot and it is also ideal for beginners who are preparing for self-painting interior.
'Cover All, “SOON & SOO” Free painting service ...
To improve consumer experience, Noroo Paint started a ‘Cover All, Soon &Soo Fee Construction Campaign’.‘Cover All, Soon & Soo Free Construction Campaign’ is held in the form of a 'competition' for the purpose of providing a more environmentally friendly space based on various stories for those who want to improve their living space.You can visit the Cover All, Soon &Soo homepage,the theme that best suits you, and upload photos of your site along with the story you need to paint.The contest is divided into three themes: △ ‘Green Life’: for areas which need environmental improvement, such as schools, kindergartens, childcare centers, hospitals, homes for the elderly, etc.;△ ‘Living and Life’: for the public spaces;△ ‘Start-up’: for newlywed- family and will continue for a year.Noroo Paint plans to release the best practices ed from the contest in the future. Details related to the contest can be found on ‘Cover All, Soon & Soo official website and SNS channels.(Soon & Soo Campaign Website: http://www.coverallsns.kr/)Paek Seung-chan, the general manager of Noroo Paint Marketing department said: “As the DIY boom starts, many people are more interested in creating their individual interior and the perception of paint is also changing.”He also added: “Through this contest, we hope to develop a safe, environmentally friendly, and smell-free interior space.”
NOROO Group, The Great Success of '2017 NOROO ...
-The Global Color Treds of South Korea, Japan, Europe and the United States in one place-Over 1,000 color design experts from Korea and overseas participated in the event.-Launch of NPCI (NOROO-PANTONE Color Institute) “COVER ALL” Trend Book.-American company ‘Pantone co ltd.’ has announced ‘Greenery (Pantone Number: 15-0343)’ as the color of 2017. NOROO Paint co ltd., a major subsidiary of the NOROO Group, announced that 2017 NOROO International Color Trend Show was successfully held at DDP (Dongdaemun Design Plaza) on December 9th 2016.NOROO Color Trend Show, which celebrated its 6th anniversary this year, presented global color trends to Korean industries. There were approximately 1,000 professionals from various fields including corporate color managers, interior designers, academics, who participated in the event. The event, which yearly presents new color trends and 'color of the year', was a good opportunity to see global color experts from Japan, Europe, and the United States gathered in one place to compare and analyze color trends and see fashion trends for 2017.The head of planning and production at「DIC Color Design co. ltd」, Japan's leading design company, Mr. Hideyasu Machida, was the first to give a speech on “Latest Asian Color & Design Trend”. He introduced the unique style of Asia which reflects the diversity of cultures and unique sensibilities.Mr. Pawel Nolbert, a Polish artist, showed the world of fresh reality created by experimental combinations of colors and materials using the visual art with the theme of "Defined By Color". He gained a worldwide reputation through 2016 TED platform.Additionally, Korea's leading NOROO-PANTONE Color Institute (NPCI) has launched its Trend Book 'COVER ALL' for the first time. Following this, a Chief researcher, Mr. Hyun Jung O and Mr. Kim Seung-hyun, attracted a lot of audience attention by giving a speech on ‘2017-18 Creative Trend & Color’, introducing color trends that are reflecting NPCI’s future core keyword ‘humanity’ and effective color application manuals.Lastly, Mrs. Leatrice Eiseman, a senior consultant of Pantone co. ltd, the leading global color company, has introduced .After comprehensively analyzing the flow of color trends, “Greenery(Pantone color code #15-03430)” was ed and officially announced as the color of the year of 2017 for the first time in Asia. When the green light of “Greenery” was The world that is created by the sensitive Greenery color of Green light of refreshing natureWhen the world made of greenery color that refreshing nature's green light spreads on screen, presenting feeling of refreshing seemed to be filled in present meeting place well.Since 1987, NOROO Paint co. ltd. is the first company in domestic paint industry to operate the Color Research Institute. The institute has been providing different color services in various fields such as automobile, home appliance, architecture, and color design. In addition, the company launched the NOROO-PANTONE Color Institute (NPCI) in 2014, and has developed technical cooperation for paint color and created new markets by expanding business of high-quality color solution through customized color consulting in the main industrial design fields such as architecture, automobile, home appliance, fashion and interior designs.