• Consulting & Design
• NOROO Group established a color lab in 1987. Since then, the group has continued to conduct research on colors for daily life products, such as automobiles and home appliances, and colors for architecture. Currently, NOROO Group seeks to specialize in different areas of color design, such as sensibility color design, product color design, and architectural and environmental color design. It also provides consulting/design services by applying color design strategies to all production stages, ranging from product development to product sales.

Organization Introduction

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  • NOROO SEOUL DESIGN STUDIO(NSDS)

    Since the establishment of its groundbreaking color research team by NOROO Paint Co., Ltd. in 1987, NSDS has distinguished itself as a pioneer in the domestic paint industry, continually expanding its business horizons from color design across a wide array of sectors-including architecture, spatial design, automotive, and consumer electronics-to encompass packaging and brand identity. Building upon meticulous analyses of societal phenomena, lifestyle shifts, and market trends, our Creative Knowledge Group undertakes comprehensive color trend research, CMF consulting, and various projects. This initiative has facilitated the development of a robust network of proficient creators, both domestically and internationally, enabling us to provide innovative emotional values and creative inspiration that are meticulously tailored to meet the evolving needs of our clients.

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    Since1987

    Name Change2014

    Address13F daegong building, 126, Teheranro, Gangnam-gu, Seoul, Korea

    TEL+82-70-7130-0984

  Businesses of NSDS

  • Color Academy

  • Color Consulting

  • Trend Show & Seminar

  • Trend Book

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  • Color Design Lab

    Color Design Lab handles branding design, exhibition design, package design and editing design for NOROO Holdings and its subsidiaries/affiliates. It has presented fresh and inspiring design, operating projects in various areas since its establishment in 2015.

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    Since2015

    Address13F daegong building, 126, Teheranro, Gangnam-gu, Seoul, Korea

    TEL+82-2-6207-8104

  • www.colordesignlab.com

  Main Businesses

  • Exhibition

  • Branding

  • Package Design

  • Editorial