- Announcement of 'Pantone 2017 Color of the Year' in Korea was the first time in Asia
- Presentation of global color trend standards of Korean industry in 2017
- About 1,000 participants, including color / design practitioners, planning / marketing practitioners, academics, researchers and students attended the event.
 
On October 24, the main subsidiary of Noroo Group, NOROO Paint, announced that it will host '2017 Noroo International Color Trend Show' ('2017 NCST') at DDP Dongdaemun Design Plaza on December 9.

The event content includes, the announcement of ‘PANTONE Color of the Year 2017’ by Ms. Leatrice Eiseman, a senior consultant of Pantone, a global color company in the USD and the presentation on the latest Asian color trends by Omae Eri, editor of DIC Color Design.

Pawel Nolbert, a visual artist from Poland, who received a great attention by his various collaboration with global companies, such as Nike and New Balance, as well as his well-known TED talks, will show various color ion and utilization techniques through experimental combinations of photographs, materials and colors. 

Following this, a senior researcher, Mr. Hyun Jung-oh and responsible researcher Mr. Kim Seung-hyun, attracted a lot of audience attention by giving a speech on ‘2017-18 Creative Trend & Color’, introducing color trends that are reflecting NPCI’s future core keyword ‘humanity’ and effective color application manuals.

Researchers from NPCI (NOROO-PANTONE Color Institute) Mr. Hyun Jung-oh and Mr. Kim Seung-hyun will introduce 2017~2018 trend colors ed by NPCI and will give examples of effective applications.
 
In addition, the official launch of 'Cover All', a trend book that contains the latest color design trend information provided by NPCI, will be held at the same time during the event.
 
PANTONE is a global color company that offers color standards, and Pantone's 'Color of the Year' is becoming a standard in a variety of industries including fashion, industry, interior and advertising. It has attracted a great interest from industries and academies around the world, and it has greatly influenced the color trend of related industries.
 
Noroo International Color Trend Show, which celebrates its 6th anniversary this year, is the representative event that presents global color trends to Korean industries. The show will be held at Dongdaemun Design Plaza (DDP) on December 9th with approximately 1,000 participants including planning and marketing practitioners, research institutes, academics, and university students. It is expected that solutions for global color trends and suggestions on ways to predict the future flow of color and utilization of colors desired by consumers will be presented at the event.
 
Since 1987, NOROO Paint is the first company in domestic paint industry to operate the Color Research Institute. The institute has been providing different color services in various fields such as automobile, home appliance, architecture, and color design.

The company launched the NOROO-PANTONE Color Institute (NPCI) in 2014, and has developed technical cooperation for paint color and created new markets by expanding business of high-quality color solution through customized color consulting in the main industrial design fields such as architecture, automobile, home appliance, fashion and interior designs.
 
The participation ticket for 'NOROO International Color Trend Show' will be available on Interpark starting Oct. 18, and we are offering a 20% discount to early buyers ('Early Bird') who pre-register by Nov. 11.
 
For more information, please contact the Customer Culture Center: 080-944-7777 (toll-free).