New business of Noroo Group (Chairman, Mr. Han Young-jae), the agricultural business, was specially featured in the (hereafter “SCMP”) in Hong Kong titled as 「Opening a new era of Smart Farm」.

 Currently, the group operates “Smart Farming” applying the latest technology in Kazakhstan and China. Aligning with “One Belt, One Road Strategy”, which is collectively connecting the greenbelt outside the city and Smart Farm, and the company will expand the latest technology centering on.

 According to this plan, the company had completed 「The KIBAN Ansung Innovation Research Complex」 named , the largest facility of agronomic research centers in Asia, which is also an aggregation of agricultural technology, based on future 4th industrial innovation area. 

 The Key elements of the technologies are composed of seven major technology areas, such as biotechnology, chemistry, robotics, Nano-technology, big data and ICT (information and communication technology). The company will also contribute to the development of the global agricultural industry by studying the monitoring and management technology using drone technology as well.

 In 2014, The Group has established subsidiary companies and under 「KIBAN」brand, the agricultural business brand owned by the holding company, Noroo Holdings Co., Ltd. 

 The company had mainly engaged in seed developments and harvesting to penetrate the agriculture-related business, providing total solutions for agricultural, moreover, life and environmental science.

 During interview, SCMP mainly featured the backgrounds and future business roadmap of the company, and chairman’s vision. The group has also contributed and led the modernization of Korea's industry as a strong founder & Innovator of the chemical industry and now initiating new future growing business.

 As main reason of entering agricultural business, the chairman explained that resolving such growing issues of global warming, environmental pollution, water shortages, securing food safety, and expanding employment opportunity were key background and proposed “expansion of Smart Farm” as a possible solution.

 At the end of the interview, SCMP, evaluated that NOROO Group, unlike other competitors, has developed NEW Innovative technologies and patents that could build which can resolve the process steps of the entire production of agricultural products at once.