- Public communication with the theme of ‘NOROO – Rules Colors’
- Held on November 18 - 30, at Insadong Insa Art Center
- Visualizing the intuitive psychology of color as a work of art by the photographer, exhibiting 30 pieces.
 
Professional Paint company NOROO Group (Chairman Han Young-jae) will hold a special photo exhibition commemorating the 70th anniversary of its founding at the Insa Art Center in Insa-dong from November 18th to 30th.
 To establish a place of communication with the general public, the exhibition with the theme ‘NOROO – Rules the colors’ will be held in collaboration with artist Byun Soon Chul and about 30 photos will be presented as a result of almost 6 months’ work.

In this exhibition, we will introduce Color as a company's history and special value.
This is considered to be meaningful to communicate with the public with ‘color’ as the group’s great legacy to celebrate its 70th anniversary this year.

Artists Byun Soon Chul in collaboration with NOROO Group, has visited seven Noroo paint factories in Korea and visualized the intuitive psychology of color in photos.
Especially focusing on the paint manufacturing process, exquisitely capturing the process of creating color by mixing raw materials, and infinitely moments where colors meet with each other to produce another color.
The photographer was taking photos with myriad repetitions by waiting with the camera at a huge circulation plant, in order to take a picture while the liquid quickly mixes in a very short time.
 
The official of Noroo Group said: “NOROO Group, which has grown into a paint color business for the last 70 years, will continue to develop products that increase the value of the world. As a global color company, we want to contribute to human happiness using COLOR. Thus we have prepared this exhibition in order to make a commitment to our customers.
 
NOROO Paint is a main affiliate of the NOROO Group, which was founded in 1945, has achieved sales of about 1.5 Billion US dollars last year through domestic and overseas businesses.