NOROO presents MIRAGE with uauproject in MDW 2023
1. About 'MIRAGE' Exhibition
The exhibition draws inspiration from the main theme, ‘Flexibility’, of the ‘COVER ALL Vol.07’ color and trend book.
The main theme explores five sub-tendencies: ‘unclosed’, ‘intertextuality & overlapping’, ‘extension’, ‘repetition’, and ‘imaginable’ which provides a moment of healing and refreshment, helping people escape from uncertainty and anxiety from challenging times.
‘MIRAGE’ is the metaphoric theme of this new and transformative experience. It’s a mesmerizing and captivating optical illusion that transports visitors to another world of hope and possibility, where the mind can wander free and the spirit can soar. With uauproject’s eco-sustainable 3D print artworks as a back, visitors are invited to explore the limits of imagination & creativity, indulge in the beauty of light and color, and rejuvenate their souls.
2. About uauproject
Uauproject is a design studio based in Warsaw, Poland. Founded by Justyna Fałdzińska & Miłosz Dąbrowski. They specialize in creating unique and innovative functional art pieces using 3D printing technology.
Their work combines a high level of craftsmanship with cutting-edge technology, resulting in visually stunning and functional pieces that push the boundaries of what is possible with 3D printing.
The studio has gained international recognition for their work, and their pieces can be found in galleries, museums, and private collections around the world.
MFA in Industrial Design | Warsaw Academy of Fine Arts | Poland
Prize & Experience
[Woke up like this] solo exhibition in Oneroom Gallery
- London Design Festival / London, England
Individual presentation during virtual Dutch Design Week
- 'Designer of the Year' / Arena Design, Poland
Individual presentation during Ambiente Frankfurt
- Frankfurt, Germany
Individual presentation during Dutch Design Week
- Eindhoven, Netherlands
Individual presentation during New York Design Week
- New York, USA
Individual presentation during Paris Design Week, NOW! Le OFF
- Paris, France
Individual presentation during Les Puces du Design
- Paris, France
In the collection
Stedelijk Museum, Amsterdam, Netherlands
3. About NMDS
NOROO Milan Design Studio was founded by NOROO Group, which has led the history of the Korean chemical industry by working in various fields such as color, material, and finishing for 78 years.
NMDS generates networking and shares visions and ideas through dialogue and activities between creatives, industry experts, and scholars. Composed of an international group of professionals from different areas from architecture to design, from contemporary art to site-specific installations, from scenography to lighting design, NMDS offers total design solutions founded on colored intelligence.
Colorful Intelligence by NOROO
∙ Total design solution based on the colorful intelligence
∙ Provide creative ideas and inspiration in color
∙ Customer-specific strategy management
- Lighting Design / Italy
∙Milan Design Week [Moooi envisioned by LG OLED]
- Coordination & management / LG, Korea
∙Milan Design Week [24 Hours with BOERO]
- Exhibition Design / Boero, Italy
- Lighting Design / Italy
- Interior Design & Brand Identity Design / Italy
∙Urban regeneration project
- Color Design / Italy
∙Milan Design Week [TIDES by Kwangho Lee x Wang&Söderström]
- Coordination & Management / NOROO, Korea
∙Milan Design Week [Monochrome&Monologue]
- Coordination / KCDF, Korea
Phone: +39 02 4944 5500
4. About NOROO Group
Since its establishment in 1945, NOROO has gained widespread recognition in the fine chemical industry in South Korea. Along with offering a diverse product lineup that includes paint, ink, resin, and plastics, NOROO has been actively engaged in various brand and marketing ventures related to color. In particular, NOROO's in-house color consultancy, NOROO Seoul Design Studio (NSDS), releases yearly color trend forecasts for design, art, architecture, and the mobility sector in their trend book 'COVER ALL'. This annual publication has become a valuable resource for industry professionals seeking to stay current with the latest color trends.
Chemicals / Agriculture / Distribution / Consulting & Design