- Add ‘some fun’ to the photo studio with various high-saturation paint colors

- 20 hs in different colors optimized for each photo shoots

For the last Christmas season, NOROO Paint's newly renovated self-photo studio in collaboration with Lotte World is attracting the attention of the MZ generation.

Located on the 4th floor of Lotte World Adventure, 'Plausible Photo Studio' is a self-portrait studio where you can take hip photos that match the sensibility of ‘MZ generation’ with around 20 different colored hs and bright lights.

 'Plausible Photo Studio' is equipped with both a set and lighting, so anyone can take high-quality photos like celebrity pictorials.

All of Lotte World's studio halls use 'Pantone Paint' product, which shows Noroo Paint's high chroma color, so that anyone can leave a memorable life photo. 

As well as vivid colors, furniture, props, and lighting are also available, allowing regular visitors to create artistic photos even if they are taken with a smartphone camera. 

In particular, NOROO Paint's PR h is composed of this year's trend colors, delivering the colorful charm of paint, and is the most popular space for visitors.

Noroo Paint also collaborated with Lotte World’s Halloween festivals, and world's prettiest school "Sezel Ye-gyo", a famous photo spot that was shown until November of this year.

In addition, NOROO Paint is conducting various exhibition collaborations such as the Eric Johansson photo exhibition and the Art of Banksy exhibition.

Recently, the 2021 Harleys winter limited edition lighting goods ‘Glow Light’ are also collaborating to continue the unique collaboration.

It is a product that reflects the trend of the MZ generation, who are more interested in ‘home decoration’, and is gaining popularity by stimulating the emotions of young consumers. 

Director Ms. Han Kyung-won, who is in charge of NSDS (NOROO Seoul Design Studio), said, “Through collaboration with Lotte World, NSDS wanted to deliver the special joy and happiness of color to the MZ generation. We will do our best for more communication with the next generation too.”