- Eco-friendly and antibacterial certified ‘Pantone paint’ was used to add eco-friendliness and quarantine safety

- In line with the theme of the picture book exhibition, with high saturation colors of 'Pantone Paint'. 

NOROO Paint is collaborating on an exhibition with a paint sponsorship for the ‘Picture Books for Everyone’ exhibition held at ‘Seoul Arts Center’ in Hangaram Art Museum.

In the picture book exhibition, ‘for everyone in My Heart’, you can make a picture you met in a book into a work, and you can meet unpublished cuts that you could not see in original drawings and picture books. It is an exhibition that can be enjoyed by children, adults, and people of all ages.

NOROO Paint installed a total of four exhibition themes with custom colors to make each space feel like a huge picture book.

In addition, the colorful colors that fill the walls of the exhibition hall give visitors the experience of going on an adventure in a picture book and show the delicacy of using bright and saturated colors so that children can enjoy the exhibition without feeling bored.

The Pantone paint applied in this exhibition is characterized by its outstanding color sense that is vividly realized with high-saturation Pantone colors.

Also , it is a premium functional paint optimized for this exhibition where children visit a lot, due to the nature of the picture book exhibition, as it is a product that has obtained both eco-friendly and antibacterial certifications and has a great advantage in quarantine.

Ms. Han Kyung-won, the leader of NSDS(NOROO Seoul Design Studio) said, 'As the excellent color sense of ‘NOROO Paint’ has been shown through various art collaborations, it is receiving a lot of offers from various industries. 

As time goes, consumers' interest in Pantone paints with excellent color is also increasing,' she said.

On the other hand, NOROO Paint, the company has recently held a unique collaboration using color as such ‘Eric Johansson Photo Exhibition’, ‘Lotte World Photo Zone” and Mando-Winia’s hit product ‘Dimchae’ (Kimchi Refrigerator) as well.