“NOROO is alive” - beyond Paint & coating, toward ...

- For more than 73 years, New challenges to seed & bio business, based on sales of 1 trillion won​​Mario Bellini, world-renowned architect and designer, gave a lecture at the 2019 NOROO International Color Trend Show (NCTS) held on November 15th at the Seoul DDP.[Hankyung Business, Kim Jung-woo Reporter]On 15th Nov. 2018, <2019 NOROO International Color Trend Show (NCTS)> was held at Dongdaemun Design Plaza (DDP), Dongdaemun-gu, Seoul, that is an annual event of NOROO group since 2011.On a large display installed under dimmed lighting, a colorful & vibrant ‘feast’ was unfolded. A lecture on 'color' was held in an atmosphere which is as if reminiscent of a ‘trendy club’.World famous artists such as Mario Bellini, who’s been referred as "the living legend" of design world, attended the seminar and talked about his philosophy of color. Other speakers also gave lecture about their points of view that what kinds of color would attract everyone’s attention next year. More than a thousand attendees participated the seminar. Audiences moved their eyes and hands as they watched the screen and listened speaker’s words. The original intent of the NCTS was to provide the industry experts with color information to related designers & specialists. However as time goes, young students interested in fashion or design have come to see themselves in the color trends◆ Establishing a foundation for sustainable management through endless R&DIn this year, the group turned 73 years old. Although it has a long-long history, it is regarded as “young and innovative” company in the paint industry.Looking at the origin of the group, it is completely “out of the way” comparing other conservative paint companies. Recently, Korean construction industry is suffering from recession, however NOROO paint is in the process of steadily improving its performance by offering a variety of "innovation strategies" even when the situation is not good.Not only NCTS. NOROO Group is also collaborating with global graffiti artists. It is showing wall paintings using NOROO paint in Korea.In the meantime, NOROO also worked with fashion designers to show costumes using NOROO spray paint. Through this event, the brand ' NOROO ' has also become a familiar brand for young generation.It was because of the 'Innovative DNA' that has been passed down from the past. NOROO has transformed itself into a ‘young company’. Under the goal of "understanding the market trends and developing the technology that matches them," They have been constantly engaged in technological innovationIt is also the secret that NOROO group could survive for 73 years without falling down even under IMF crisis. The "industry first" tag that always sticks to the rope demonstrates this. NOROO had its own laboratory since 1956. It was the first time in the industry. They assigned employees who majored in chemistry at the university, and started to experiments with the production of new products of printing ink & paints. NOROO officials said, "The institute was the major driving force for the company's growth."In 1976, NOROO established as an independent research institute. Purpose of researching on market demand for quality improvement and new product development, and patents have been conducted since then. In 1987, NOROO also established a color research institute and made an effort to express natural color through paints. This was also unprecedented in the industry. Of course there was a crisis as well. In 1998, during Korean financial crisis, called ‘IMF Crisis’. NOROO faced difficulties other companies. In particular, the bankruptcy of Kia Motors, which was the largest customer of NOROO, was critical.◆ New business investments, forecasting beyond over 30 years. At that time, NOROO was supplying 90% of its paint to KIA Motors co. ltd. Accordingly, the first deficit in company history was recorded. Many people said that NOROO would also fail to overcome the foreign exchange crisis.But unlike other Korean companies, NOROO had overcome the crisis and survived. After the financial crisis, when Korean economy recovered, NOROO regained its position. "NOROO was able to get through the crisis based on constant R&D investment and high-technology" said a NOROO official.In the 2000s, NOROO group did not settle down. In 2006, NOROO group separated the company into holding company ‘NOROO Holdings co. ltd. And business company, NOROO paint co. ltd. Through the spin-off, ‘NOROO o Paint’ was able to concentrate on its own business and supported by its mother company, NOROO Holding co. ltd. In terms of strategy & new business.On the other hand, NOROO Holdings developed various innovation strategies to support & maximize the profit of its subsidiaries. This strategy was valid. NOROO holdings had also introduced various management strategies such as NCTS (NOROO INTERNATIONAL COLOR TREND SHOW). Now it has succeeded in transforming people’s perception of NOROO group from “conservative & old company” to a “completely young & challenging company”.NOROO’s Innovation for the challenge is ongoing. Beyond Paint industry for 73 years, NOROO has set foot on new business areas. NOROO Holdings has established 'NOROO KIBAN' as a subsidiary to penetrate into new business, agriculture business in 2014. NOROO has been fully engaged in the seed and Bio- agricultural industry, which is considered as promising business in the future.NOROO is currently laying the groundwork for establishing a research complex in Anseong, Gyeonggi Province and becoming a global seed & Bio- agricultural enterprise."We are investing for the future of 30 years later," said NOROO official. "We will continue to make efforts to equip ourselves with global competitiveness in agricultural business field as paint industry which NOROO is dominant."▶ Magnifying glassA 73-year old history that had begun with "Raising a company that is beloved as NOROO (the animal that Korean people love)"Starting from a space of 198㎡ in Hoehyeon-dong, Seoul, in 1945, the company now has grown to have 21 subsidiaries and more than 1 trillion won in sales. The process was also very interesting.Initially the company, NOROO was established in 1945 as "DAEHAN offset inks", a year when Korea became independent from Japanese colonial rule. The founder and the former President of NOROO Group, established on the basis of a business philosophy of "For my own country"- based on patriotism.He decided to produce the ink for publishing textbooks. After the independence, Korea had their own language back, but he felt that there was not enough paper and ink to use Korean language and to educate people. This was the beginning of the first ink production company in Korea.Since then, the founder has actively sought out new areas beyond ink for further growth of the company. The result was new item “paint”, and in 1953, founder Han visited Europe and the US alone to tour the paint factory & industry in developed countries for a 'benchmark’At this time, the brand name has also been created. During his visit in Europe, he visited to Bonn, then it was a capital city of West Germany. He visited a gallery in Bonn, and suddenly he found a pair ‘NOROO paintings’. He liked the picture, and he bought it instantly. And when he came back to Korea, he made his company name after ‘NOROO’ just like a picture he bought in Germany. He thought that he should grow the company as if the company is beloved by every customer as the beloved animal, NOROO.enyou@hankyung.com[This report is the article of Hankyung Business # 1199 (2018.11.19 ~ 2018.11.25)]​

20.11.2018

"What is the essence of color that will change the ...

NOROO group has just announced that they would hold a color and design seminar called 'NCTS 2019'(NOROO International Color Trend Show) in DDP(Dongdaemun Design Plaza) on November 15th 2018.With this year’s theme, ‘ESSENCE', NOROO group is going to invite world-class experts in various fields such as architecture, space, and furniture area to provide creative solutions. Especially, Mr. Mario Bellini, the 'living legend' in European design, is going to make its first lecture in Korea.Executive Vice President, Mr. WS Han, the leader of business strategy division, has been promoting 'NOROO Group' as a 'Leading Color Company' with capability of having ‘Big data’ of color information and accumulated experience over 73 years, NCTS 2019 is not a just ‘simple design conferences’ but also targeted to share and communicate more closely with customers.NOROO Group is very much proud of their activities.Because most of the speakers, also known as ‘World-top level artists’, hardly can visit Korea frequently, a separate session has been arranged for VIP ticket buyers to share new knowledge and inspiration with artists. During the session, audiences can have actual debate with speakers.Photo = NCTS 2019 Speakers (from left side) Mario Bellini, Raphael de Cardenas, Ian Davenport, Linden NeriMr. Mario Bellini (Italy) is eight-time ‘Golden Compass Award’ winner. He is also a permanent exhibitor at the New York Museum of Modern Art. He designs both architectural and industrial products as such Paris ‘Louvre Museum Muslim Pavilion’, ‘Victoria Museum of Australia’, ‘Cassina Leather Sofa’, and ‘SMEG Kitchen Appliances’. He is going to give a lecture on the “design story” in cultural origin and insights on color with the theme of 'Design as a Cultural Act'.Mr. Rafael de Cárdenas(USA), ed as a ‘Designer of the year’ of 2016 Maison & Objet, has created a relationship with Korea by designing brands like ‘Cartier’, ‘Nike’, ‘Gentlemen Monster New York Flags Store’ and recently Cheongdam-dong ‘Kenzo Store’.He will demonstrate “The Color Leopard”(Leopard Pattern and Color) and will show audiences how to express color sensibly and dynamically in a three-dimensional space.Mr. Ian Daevenport (UK) is an award-winning designer of ‘2017 Venice Biennale’. He pursues experimental works such as synthetic resin and paint instead of using traditional painting expression. He has earned a reputation for working with Christian Dior, Estee Lauder, and SWATCH. He will demonstrate ‘The Taste of Color’ and will show audiences how to create new colors and experimental colors.Neri & Hu(China) is a Maison & Objet 'Designer of the Year' and features a world of art that combines the aesthetic sensibility of the East and the West. He designed ‘Bloomberg Hong Kong office’ and recently the ‘Amore Pacific Sulwhasoo Flagship Store’ nearby Dosan Park area in Seoul.He is going to introduce various cultural approaches to space, material, color, and architectural style under the theme of 'Multidisciplinary Obsessions' and present a technique to create newness beyond boundaries.NPCI’s chief researchers Mr. Hyun Jung O and Mr. Kim Seung Hyun will look at the "underlying things" that can be the subject of creative works, and explain how to make strategic plan that reflects the latest trends, using new materials and colors.NPCI, a subsidiary of NOROO Holdings Co., Ltd., a color professional organization under NOROO Paint Co., Ltd., is researching a ‘Big data-based’ information and multi-faceted color strategy consulting project in both domestic and overseas.In addition, during this seminar NPCI will release a limited edition color book, , which focuses on the latest color design contents.This year's cover design has been designed by Mr. Fabian Oefner(Switzerland), a famous TED lecturer and collaborator with global companies such as Ferrari. The collaborative work will also be on display.Tickets for the event are currently being sold through ‘Interpark’.

16.10.2018

NOROO Holdings co. ltd, won the industry's fir...

Concept design Award Winner 'All-in-one paint package', courtesy by NOROO Holdings co. ltd.NOROO Holdings Co. Ltd., the holding company of NOROO Paint Co. Ltd., won the Design Concept Award of <2018 Reddot Design Award>, which is the first in the industry to boast world-renowned authority.「The Red Dot Design Award」(Germany), which is held every year since 1955, is often referred as the world's top three design awards along with 「IF Awards (Germany)」 and 「IDEA (USA)」. The core philosophy behind the award acknowledges beyond only design area, it also evaluates innovation and functionality comprehensively, and s the best design for each field. This year's Asia Regional Awards ceremony took place at the ‘Reddot Design Museum’ in Singapore on September 28th 2018.'Red Dot 2018 Award Ceremony' (Red Dot Museum, Singapore)​The award-winning ‘All-in-one paint package’ is basically a combination of paints and painting equipment (trays, painting pads, etc.). It has been evaluated as a practical work that has greatly improved the convenience of consumers by breaking stereotypes."We are honored to receive the world-renowned 「Red Dot Design Award」 for the first time in the industry, and we will focus on designing products that prioritize customer convenience rather than simply ‘putting paints’ in the paint package field." said NOROO Brand Communication department official. On-line Joongang daily news​​

2.10.2018

"The KIBAN, co. ltd.(hereafter “The KIBAN”) enhanc...

Mr. Paik Sae-ki and Mr. Paik Chun Hyun, the family business owner & operator of the farm in Buyeo, Chungchung nam-doFor more than two decades, Mr. Paik Sae-ki and Mr. Paik Chun Hyun (photo), father and son, have been farming tomatoes. Since last winter, they had been planting “mini-top”, new jujube tomatoes seed developed by ‘The KIBAN’ and very much satisfied with the product and even replacing the conventional seeds.​Mr. Paik Sae-ki, the owner of the farm said “It is very unusual and not easy to replace seed that planted for a long time, but as soon as I saw new seed from The KIBAN, I felt there must be ‘something’ with the product, and I conducted some tests on my own and the result was fascinating. I eventually changed my mind toward new seed.Also the son, Mr. Paik Cheon-hyun, who started farming after learning from his father, is now working on tomato farming separately as well.Mr. Paik, farming only tomato at a size of 17,190㎡ (5,200 pyeong), said that many farmers continue their business with tomatoes because the Sae-do region is very famous for the tomato mainland in South Korea. Due to the cultivated varieties have been also changed according to consumer demand that from recent six to seven years ago the main product is shifting from ‘Round tomatoes’ to ‘Jujube tomatoes’Mr. Paik has been making double crop for tomato, however he recently has experienced some difficulties due to the high temperature of global warming, but the community and Mr. Paik are working tighter for solving various problems through know-how and experience of precious knowledge gained through the exchange of information from The KIBAN company and Mr. Lee Hang gu, the CEO of Chungdae Pesticide Co., Ltd., in Sedo Province.“Jujube tomatoes”,New Seed product, from The KIBAN, co. ltd.​Recognized as 「A leading farmhouse」 in Sae-do, Kangkyung, Chungchung nam-do"Twenty years ago, there was no farming house frame steel pipe, so we made it with bamboo tree and cover it with rice straw to maintain warm temperature."In Sae-do region, according to Mr. Lee Hang-gu, CEO of Chungdae Pesticide Co., Ltd., Mr. Paik’s farm considered to be a leading tomato farm with low failure rate in terms of quantity, quality, taste, price and etc., it certainly belongs to the leading axis in all aspects.Since Mr. Paik was a child, after school, he threw a backpack and directly went to his father's Tomato House. He did not even have any power switch, thus he developed & processed everything manually. He now controls the temperature automatically and makes watering facilities and management technology much easier. If you are willing to learn about farming, you can say that it is possible to do a lot of new farming with the help of agricultural company like ‘The KIBAN’.GAP certified tomato box, the name of his father, Paik se-Ki representative is printed​“Now I can see how much you are good at farming by just looking” said Mr. Paik, stated that currently around two hundred households in the Sae-do area are working on tomato farmingFarming houses that were lost during the 「4 major rivers renovation project」(Nat’l project) were more than 25%, and they were rewarded after the project and joined Sae-do area and started more tomato farms.Sae-do area, is a ‘cross section’ where the Iksan border, Jeonbuk and Nonsan are gathered together, considered to be suitable region for agriculture due to moderate climate. Also location is attracted to the surrounding area as a center. In the meantime, technically, ‘agricultural know-how’ is concentrated, and there are many excellent farmers.Mr. Paik said, "We have been doing a lot of assistive projects in the country nowadays, and now our facilities are being modernized, so we feel very much confident that quality is improved in other regions as well." "We will improve the quality competitiveness of Sae-do region tomatoes and we are paying more attention to new varieties of seeds.”‘Mini Top’, the product name of Jujube tomato seed, from ‘The KIBAN’There are too many kinds of tomato seeds and consumers are looking for higher quality more and more, so we must study everyday cultivation methods and diseases in all cases."It is very hard to find a private farmhouse that has received GAP certification like Mr. Paik’s farming house said Kim Yi-koo, the head officer of the Chung-cheong branch of The KIBAN co ltd. "In case of developing a new variety of crops, I think these farmers(Mr. Paik’s) could be good example."Mr. Paik Chun-hyun, representative of the farm said, "Thanks to my father, I was able to catch up to some extent," but "Now I can secure the market even if there is no stable market price(even if the market price fluctuates), I will study more the seeds from ‘The KIBAN’ company and help them to be rooted well in Sae-do region & community.” and he showed a great smile.Lee Tae-ho reporter, arrisr2@gmail.com​

29.8.2018

‘The KIBAN’, pioneering new ways of global seed in...

​​​​​​​​As the path NOROO has walked, expanding its engagement on global agriculture business.A core role of a company is to grow businesses, pursuing profits, creating value, and fulfilling their social responsibilities.Global seed industry is growing constantly as the food security industry which protects national sovereignty assumes full responsibility for the precious food for the future generation. As for Korea's future agriculture, there is a special company which has ambitious plans to secure a bridgehead in the global seed market with strategic investment and capability on continuous development to lead global seed industry.A bird’s eye view of ‘The KIBAN’ facilitySince 1945, NOROO group had been making sustainable growth in fine chemicals area, and become a comprehensive chemical company based on its business philosophy of "For My homeland “ and “Blazing a new trail into the future ", the founding spirit of the group. ‘The KIBAN’ co. ltd is a newly established company, spurring on the leap forward to grow into a global leading company in seed industry. Founded in July 2015 under NOROO Group to engage the seed business and enrich the lives of its descendants by making a new path to the global seed market. The KIBAN is targeting to grow with farmers and make contribution to the development of global seed industry. .The name 'THE' from the company KIBAN symbolizes 'unique and great' and 'KIBAN' means 'foundation' in Korean language.Anseong R&D Park, the test plot will continue to expandtoward the left ginseng fieldTherefore, this is the center of researching and developing seeds to make sustainable growth to become a global vegetable specialty enterprise.Anseong complex, which continues to expand the breeding research facility to around size of 171,900㎡(52,000 pyeong) site, the research engineers are concentrating on the research in the laboratory and the breeding experiment camp.As in the chemical industry, the seed industry has a high entry barriers in the global market as well. In order to go overcome this barrier, ‘The KIBAN’ must constantly strive for global competitiveness through aggressive R & D investment.‘The KIBAN’ House Breeders TestamentSowing the seedsPlanting seeds in house facilityIn this issue, we have interviewed Mr. Won Dong-chan Won, the leader of KRD headquarters, who is in charge of the core project of the research complex. The interview is mainly about ‘The KIBAN’ R&D status and plans.​Anseong-si Samjak-myeon has facility of KOC, KRD and potential research site​​Entry to the ‘The KIBAN’ Breeding CenterMr. Won Dong-chan, the head of KRD headquarters, explains the Anseong research complex and R & D investment PlansMr. Won Dong-chan said, "The KIBAN Anseong Research Complex is composed of KOC, Seed Treatment Facility, Quality Inspection, Seed Storage area, KRD with Biotechnology Research, Breeding Research Center and ‘ONE-STOP seed development system’ that links all tasks such as breeding, biotechnology, pathology, quality inspection, and quality control. "“We have been able to substitute imported seeds from overseas and supply our new domestic seeds to farmers. We will help reducing the foreign currency outflow in Korea by producing high-quality substitutional seeds and continue to invest in the future. "​AI(Artificial intelligence) environment-friendly control system to observe the growth of various seeds.Clean automatic mechanization system of the production facility ‘The KIBAN’ high quality ‘honey melon seeds’(product name : ‘Barenggul Melon’) are being released"The Anseong Biotechnology Center is ready to provide quantitative and qualitative technological growth through innovative research. We make innovation for future seed industry and enhance competitiveness in order to capture all the basic technologies in the vegetable seed market." Mr. Won also said, "The cutting-edge biotechnology research facility means establishing the basis for the development of new genetic resources, molecular breeding and marker analysis in order to enhance the importance of future food and the competitiveness of vegetable seeds. "We will continue to invest on R & D that matches the global market from the beginning, and we will have a quality management system, advanced research system and competitive edge as a global company in agriculture in all aspects.In addition, he added, "We will concentrate our efforts on strengthening our competitiveness. We will also invest in food seed development with vegetable seeds to make agriculture a future growth engine."More than anything else, the background that ‘The KIBAN’ was able to overcome trial and error and grow at high speed in the first three years is ‘Human Resources’. ‘The KIBAN’ also secured core research engineers in all over Korea, which made it possible to launch competitive varieties in overseas markets in a short period of time.In addition to that, The KIBAN s​uccessfully secured core talent which is Mr. Choi kyu sul has been appointed as CEO of the company and based on his experience in agriculture for a long time, he played a key role in the preliminary analysis of domestic and overseas agronomic markets for the past 10 years. He successfully set the establishment of competitive core crops and target markets.Mr. Paik Hayng-gu, the chief research engineer of R&D center of breeding, is introducing more advantages of the new varieties of The KIBAN pepperGlobal seed market outlook, becoming more “The Winner-Take-All” systemPepper seeds from The KIBAN are much more resistant to anthrax, TSWV plague, and other viruses. Almost all varieties & new product roadmap of seeds will be available starting from next year.Recently, “The Winner-Take-All“tendency has been strengthened through mergers & acqusition among multinational corporations. “the FEAR” that only the first breed company can survive in the future is on the rise.In addition, The KIBAN is focusing on meeting the needs of consumers through developing customized varieties that our customers desire, while expanding the introduction of innovative biotechnology to cope with the challenge of survival in the global market.Seed development is a type of business that requires massive budget and efforts for a long period of time. In the long term, rather than the short term, we believe that government subsidy is required in order to boost up the industry. For instance, Korean government's second GSP project support could be an excellent example that at the end, Korean company enhanced tremendous competitiveness.Mr. Won added "The government investment budget must be determined by ing competitive companies rather than just “Giving – away” multi-funded investments to any company. Also the basic research should be carried out by universities and national research institutes, transferring technology to the private seed industry. As for domestic enterprises, it is very limited to make huge investment on new technology. Therefore, as a part of enhancing national domestic enterprises competitiveness, Government must lead companies and make the large investment."Lee Tae-ho reporter, arrisr2@gmail.com

28.8.2018

NOROO Group, supporting Mr. Lee Kwang Ho’s partici...

Noroo Paint Co., Ltd., major affiliate of Noroo Group, supported Mr. Lee Kwang Ho’s participation in the art exhibition held in Switzerland, <Design Miami/Basel 2018>Lee Kwang Ho, who won ‘the Artist of the Year award’ in the Brazilian Design Art Market(‘MADE’) in 2017, is also well known for his technique of expressing “crossing the boundaries” between ‘practicality’ and ‘artistry’ by utilizing materials that are often encountered in everyday life.Based on this ingenuity, he has been successfully collaborating with leading global companies, and his international fame & recognition has steadily increased.Global collaborative projects such as Fendi’s “Fatto a Mano”, Hyundai Motor’s “Brilliant Memories”, Onitsuka Tiger’s “Pop-Up Store in Myungdong”, etc. made strong impressions to global media.<Design Miami/Basel 2018> is the International Art Fair, held annually in both Basel, Switzerland(June) and Miami, USA(Dec.), and is a global and trendy art collection.This year, Calvin Klein introduced his first installment artworks and received lots of acclaim, with his creative director, Raf Simmons who directed spatial design.The artist, Lee Kwang Ho, demonstrates 22 artworks under the theme of 'Shape of a River' at the independent h. Through the materials(copper plate, wire and etc.) that can be encountered in everyday life rather than traditional material, crafts and design, practicality and artistry and it was naturally melted.It is also characterized by the fact that the application of the material is not limited to its original use but the method of use of the finished product is also opened to the customers' choice. It has attracted the attention of European critics with its distinctiveness and artistry.The colors of all the works and show room display were ed from NPCI's color book “Cover All, Vol2”

25.6.2018

NOROO Paint co. ltd, Supporting to connect “Korean ...

NOROO Paint Co., Ltd., a major subsidiary of the NOROO Group, made official announcement that they will support collaborative project for exhibition of major artists at the 「2018 Seoul Hanok Expo」 (SETEK, Seoul, Korea, May 31 - June 4, 2018) hosted by Monthly “Hanok” (Meaning “Korean Traditional house”) Magazine.In this exhibition, under the theme of "Collaboration of Korean traditional arts and contemporary arts" will be showcased through collaborative artworks between a world class mural artist Mr. Cryptik & Korean traditional furniture craft master, Mr. So Byungjin using special NOROO Paint product.Mr. So Byung-Jin is the master of Korean traditional furniture craftsmanship (He literally spent “his life time” for making traditional “Junju wooden cabinet”) and has been appointed as the"Korea intangible cultural property asset"(National Intangible Asset #55). His artworks are referred as 「Korea's masterpiece furniture」.He also won "Presidential Award"during 「Korean Traditional Crafts Competition」.Mr. Cryptik, a Korean American who works mainly in North America region, is the artist who presented mural paintings at the"New Recycling Plaza (recycling facility operated by Seoul City)" in Seoul during the "POW!WOW! Korea" event last year.By many critics, his artworks are often evaluated as “characterized by mysterious and philosophical symbolism through combining various colors and unique patterns.”These two artists who seem to have nothing in common, have decided to “collaborate”.Master So Byungjin mentioned "Over the past few decades, Korean lifestyle has changed from “sitting on floor culture” to a “sitting on furniture culture” lifestyle. I believe Korean traditional furniture MUST evolve and be renewed accordingly for survival.”Describing his work to Cryptik, Master So Byungjin also emphasized the excellence of Korean furniture craftsmanship. "The accuracy of manual work of the Korean traditional craft masters are so precise that anything cannot match, even “AI” (artificial intelligence) system cannot. However, there is some difficulties that I cannot promote Korean traditional furniture internationally due to lack of fund and other marketing skills & experience. That’s why I am trying to make a new developments with modern design and this type of collaboration as well."Master So Byungjin is in the process of making these changes for himself & for the sake of his colleagues in the future, and this collaboration is also one of the starting points of “Change”.Meanwhile, for this event, Mr. Cryptik’ s work will be engraved in the traditional furniture of a small craftsman, which is reminiscent of the 「MANDALA」 (a symbolic representation of various faith forms, meaning "ownership of essence") from Buddhism, It is expected that Mr. Cryptik will present the artwork which seeks the meaning of "法古創新" (Chinese philosophic phrase, pronouncing “Bup-go-chang-shin” : meaning “the creation of a new thing based on the old thing”) pursued by Master So Byungjin.As a Korean American, this event has been meaningful to Cryptik as well, he said, "I visited Korea for the first time in my life last year and felt my root and heritage. Through my work with Master So Byungjin, this time, I have experienced Korean traditions and spiritual values can make new ‘harmony’ through colors even if mother tongue is quite different.""Color, culture and value of design" supported by the NOROO Group“Tradition, Creation, Change, and Root ', these are main four key words derived from"法古創新, (Chinese philosophic phrase, pronouncing “Bup-go-chang-shin” : meaning “the creation of a new thing based on the old thing”) will be re-symbolized by Mr. Cryptik using his own design, which abstracted from ‘lotus flower’ and ‘Korean traditional art’, will be engraved on Master So Byungjin’ s traditional furniture from May 31 to June 4, it be unveiled at WTFM BACKROOM h at the Seoul Hanok Expo (SETEK) Art Museum.NOROO Group is the global leading company of 'color', that every year they hold 'NCTS' (NOROO International Color Trend Show) and conducting "POW!WOW! Korea" events with global well-known mural artists.The company has been communicating "Color, culture and value of design" with customers through various activities and will introduce more color areas to customers and support to connect “tradition and modernity”.source : chosun.com

29.5.2018

NOROO Group Announces a Strategic Partnership with ...

NOROO Group made anofficial announcemet that it’s holding company,‘NOROO Hodlings Co., Ltd.’ and ‘MIGLIORE+ SERVETTO Architects’, an Italian architectural studio.(hereafter stated, 'M + S Architects') had reached an agreement ofstrategic partnerships to explore new business opportunity and to enhancecompetitiveness in global architectual market.Through the leadership by Mr. Han Won Seok,the executive director and the head of the business strategy division, theGroup plans to implement and develop new businesses sectors to be new major ‘influence’on Global Architectural market, thanks to its profound expertise and knowledgeof experience of 'COLOR' accumulated for 73 years.Both companies exclusively acknowledge toinitiate new business through various projects(such as 'Salone del Mobile' and other international exhibitions) inMilan, the city connotes as “The Center” of the world's best architecture,fashion and latest modern trends. M+S Architects will have the supports fromNOROO Group to penetrate into Asian market and to be provided with venues aswell. Eventually diverse showcases with new design, culture and “artistic inspiration” through color& architecture will be presented in the market. It is forecasted that co-operative architecturalworks could demonstrate unique elements combining European and Asian culture ina collectively creative manner. In addition, innovative endeavor to breakthrough the ‘existing Architecture market' as such buildings that incorporatedwith state of the art agriculture related technology are being considered.The major objective of the alliance intends not justsettling in ‘limited Korean domestic market’; However, anticipating to setforth new scale of market boundary from Korea to Overseas(Asia and Europe) as anew growth target market and tocorporate strategy which reflects‘Nomad Sprit’, eventaully to be in a position of “Global Leading Color Company’In 1997, 'M + SArchitects' was establised in Milan by architecual preofessor, Mr. Ico Miglioreand his wife, Mara Servetto, an architectural designer. As a Major career achimvemts, Mr. Migliore hadbeen assigned as an “exclusive Spatial director” of Max Mara, a global top-tierfashion company, and also conducted space design of ‘Museum of Modern Art(MoMa)’in New York. The mainportfolios of the company could be summarized as major Landmarks architecturesin Europe, for instance,'Torino Urban Renewal Project’ during the 2006 WinterOlympic Games and 'Chopin Museum' in Warsaw, Poland. 'M + SArchitects' succesfully carried out recent porjects, such as ‘Max Mara Coats!’exhibition in Seoul and installation of Cromative LED in Turin, Italy. TheStudio was also refered and introduced by major European media, 'interni' and'IOARCH' and 'monthly design' in Korea.

11.5.2018

NOROO Paint Co. Ltd launching ‘air purifying paint...

- ‘Pantone Air Fresh’- Functional Eco-friendly Paint with Air-purifying effectOn 30th of March 2018, NOROO Paint Co., Ltd. has launched the Eco friendly product, ‘Pantone Air Fresh Paint’ which has the air purification function when it is applied on the wall surface.NOROO Paint’s ‘Pantone Air Fresh’ is a paint that has the function of cleansing indoor air by absorbing formaldehyde, environmental hormones, harmful substances, etc., which are contained in the air and cause sick house syndrome.Pantone Air Fresh is made by a special NANO PORE SIZE structure with Van der Waals force.In addition to physical adsorption, it is chemically bonded with harmful components, attracting formaldehyde from the air, and has excellent dust collection function as well.This air purification functional paint is new innovation that is very effective in improving the indoor air quality by converting it into a component that does not affect human body.NOROO Paint’s ‘Pantone Air Fresh’ paint has been tested by Korea Institute of Construction & Environment, and the results show that its adsorption rate was 11 times higher than that of normal water-based paint. With the certification of environmentally friendly mark and antimicrobial mark, The Company obtained the performance evaluation standard of adsorption building material, which is one of the recommended standard of construction of health-friendly housing in Korea.Normally, it was only available in monotone color, however with new technology, now the company can create more than 1,500+ Pantone colors available.NOROO Paint stated: “Recently, due to indoor sick house syndrome caused by harmful ingredient, consumers’ need for a pleasant environment keeps on rising”,More comments were added “As more and more customers are interested in health and environment-related functional products, we are developing products to meet the customer insights” Now, when the awareness of the indoor environment safety is increasing, it is expected that our new product will be actively utilized in public places, such as schools, hospitals, academies and kid’s cafés to create a space with pleasant and safe indoor environment.

1.4.2018

「NOROO X 99%IS Spray Paint」 planned to be launched ...

「99%IS-」(“Ninety-ninePercent is-”) is the global fashion brand led by a world-class fashion designerBAJOWOO (Mr. Park Jong-woo). The release of Spray Paint of collaboration withNOROO Paint and ‘99%IS-‘was announced.The designer BAJOWOO recalls memories of the time in his school days, backthen, he wanted to have ‘red tartan check trousers’, so he decided to make themhimself by drawing “checks” on his white trousers. This is the background ofhow the idea about spray paint item came to his mind for the first time. The introduction video demonstrates the unique style of 「99%IS-」.It has also showcased theprocess of clothes making and showed some clips of the 2018 F/W Collection withthe theme "CHAlleNGE" (CHALLenge + ChaNGE). This product was first unveiled on 20th of March at ‘99%IS-‘ 2018 F/WCollection held at DOOTA Bunker in Dongdaemun. A ‘99% IS-’official said, "The new sprays are designedto apply on fabric materials and will contribute to make the 99% IS- collection1more creative in the future."The Spray Paints are available in 12 colors, which werecarefully ed by collaboration of ‘NOROO-Pantone Color Institute (NPCI)’of Noroo Paint and BAJOWOO himself. It is expected to be selling in major off-line stores such asglobal fashion collected shops and 99% IS-‘s online shopping malls, as well asin Japan's premium fashion stores in the future. Product promotion video can also be found in the '99% IS- 'official Instagramaccount.

23.3.2018

NOROO Pantone Color Institute (NPCI), successfully ...

“NPCI”(Noroo Pantone Color Institute) of NOROO Group has been invited by the “Thailand Creative Design Center” (TCDC), a government affiliated organization of the Thai government to conduct a seminar on the Global Color Trend at the 1st 'Bangkok Design Week 2018’ (January 27- February 4, 2018).Mr. Kim Seung-hyeon, a senior researcher at NPCI, attended the event and received a great audience response after his presentation on 「2018 ~ 2019 Global Color Trends」 and Strategies how to utilize colors desired by consumers'.NPCI’s extensive colors contents and materials, that have been directly derived from “Big Data” and comprehensive color trend book 「COVER ALL」 has received a great interest among Thai designers, who relatively have less opportunities to be exposed by information such as Global Color Trends.The head of Thailand Design Center (TDDC), Mr. Kittiratana Pitipanich has expressed compliments to NPCI: “At this event, we have invited world-class design experts, such as NPCI - Korea’s leading color research institute, that leads Asian color market, has objectively presented Global Color Design Trends.”, and he has also added: “I hope with the 「Korean Wave boom」 in Thailand, K-Design - the leading Asian trend will be introduced more, and not just the design but I hope the culture as a whole would be spread even more.”Source: Chosun Biz

6.2.2018

NOROO Pantone Color Institute was featured in Euro...

“NOROO-PANTONE Color Institute” (NPCI), which was established in 2014, under the affiliate of the NOROO Paint co. ltd, has been globally recognized by Europe's leading magazinesNOROO Pantone Color Institute annually conducts ‘NOROO International Color Trend Show’ (NCTS) and shares the latest trends in color and fashion. They also provide a consulting services in various fields, such as technical cooperation, architecture, automobile, home appliances, fashion, interior and more. NOROO Color Trend Shows are attended by world-renowned experts & authorities of each field.Professor, Ico Migliore was featured by Italy's leading architectural magazines (Interni, Platform, IOARCH). They introduced him as the exclusive designer of a global well-known fashion company “Max Mara”; also responsible of a space design for New York Museum of Contemporary Art.IOARCH reported that Professor Ico Migliore’s lecture was given at the "NOROO International Color Trend Show (NCTS 2018) held by Korean Noroo Group".The Institute has published the trend book ‘COVER ALL’ that is the essence of the latest trends in ‘color & design’. The book serves as a mediator for Institute to be recognized by international designers and architects.The Book 'COVER ALL' is evaluated as a great contribution to predict future trends by introducing the method of collecting and analyzing big data of ‘color and design’ from all over the world and strategically using 'colors desired by consumers'.In addition, NPCI Senior Researcher, Mr. Kim Seung-hyeon is going to visit Thailand's Creative Design Center (TCDC) on January 28th to participate in the "2018 Global Color Trend" during the first Bangkok Design Week (BKKDW) '.[Digital News Agency]

22.1.2018

Breaking the boundaries among industries through C...

​- ‘NCTS 2018’ (Noroo International Color Trend Show) was held in DDP- Global color/design trend standards of Korean industry of 2018 were presented- 1,000 people participated, including color/design practitioners, planning/marketing practitioners, academia, research institute, university students and other.On November 16, 2017, Noroo Group successfully completed NCTS 2018 (Noroo International Color Trend Show) at “DDP(Dongdaemun Design Plaza)”.NCTS 2018, which celebrated its 7th anniversary this year, is a representative event that demonstrates color and design trends and inspiration in the Korean industry. More than 1,000 people attended the event including color / design, planning / marketing practitioner, research institute, academia, and university students.The theme of this year show was “ASSEMBLAGE”. In addition to the traditional industries, we invited experts from the growing markets of space, interior, furniture, hair and makeup to present the global color and design direction and strategic inspiration for global design for 2018~2019. In particular, the cases where the boundary between the two kinds of regions were broken through colors were introduced.Fabian Oefner, a TED speaker who collaborated with global media (Washington Post, BBC, CNN) and Ferrari, was highly acclaimed by demonstrating experimental techniques directly in front of the audience.Ico Migliore, a space director in Global fashion company, “MaxMara” and a space director at the Museum of Modern Art in New York, presented creative examples by giving an interesting lecture on 'The Essential Role and Meaning of RED and YELLOW'.Lee Kwang Ho, who became a topic of discussion after the collaboration with FENDI and Onitsuka Tiger, showed expression techniques that transcended practicality and artistry. His honest sharing about methods of how to get daily inspiration has received a lot of sympathy from the audience. Katsuya Kamo, the master of hair and makeup in Japan, who was supervised by Karl Ragerfeld, Chanel Haute Couture and Fendi collections, presenting the actual works and his future insights. Especially, the hair / make-up area attracted much attention as this area was covered for the first time.The introduction given by chief researchers of NPCI, Hyun Jung O and Kim Seung-hyeon on 「2018-2019 trend colors and applications」 that were ed by Big Data, and on the methods of how to strategically utilize colors desired by consumers' has received a great acclaim from the audience. The color book, 'COVER ALL Vol. 02, "Assemblage" issued by NPCI was a huge success (a limited Edition of 60 copies).The works of Lee Kwang Ho and Lee Sang Min, reflecting the latest trends were exhibited at the venue to give the audience an opportunity to experience new colors and designs. The authors themselves described their works. This year major projects, such as "99% IS X NOROO" (fashion show) and "POW! WOW! X NOROO "(Urban Renaissance Project) were introduced. The effort of Noroo Group to get closer to customers through color and design was highly appreciated. Noroo Paint, the subsidiary owned by holding company of Noroo Group, Noroo Holdings Co., Ltd has launched 'NPCI' (NOROO-PANTONE Color Institute) in 2014. The institute provides technical cooperation and consultancy in various fields such as architecture, automobiles, home appliances, fashion, interior, and marketing.

20.11.2017